{"id":3558,"date":"2019-07-01T15:17:02","date_gmt":"2019-07-01T13:17:02","guid":{"rendered":"http:\/\/klett.cz\/blog\/?page_id=3558"},"modified":"2019-07-01T15:29:46","modified_gmt":"2019-07-01T13:29:46","slug":"soubory-cookies","status":"publish","type":"page","link":"https:\/\/klett.cz\/soutez\/soubory-cookies\/","title":{"rendered":"Soubory cookies"},"content":{"rendered":"<section  class='av_textblock_section av-jxkepwxa-4c6159443f40226079fc1162313729d6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 class=\"topTitle\">Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie<\/h1>\n<div class=\"textpage\">\n<h2>Co jsou soubory cookie:<\/h2>\n<p>Za \u00fa\u010delem zlep\u0161en\u00ed na\u0161ich slu\u017eeb vyu\u017e\u00edvaj\u00ed na\u0161e str\u00e1nky soubory cookie.<\/p>\n<p>Cookies jsou mal\u00e9 soubory, kter\u00e9 ukl\u00e1daj\u00ed informace ve va\u0161em prohl\u00ed\u017ee\u010di. Tyto soubory identifikuj\u00ed specifick\u00e9 informace z p\u0159edchoz\u00edch n\u00e1v\u0161t\u011bv na webov\u00fdch str\u00e1nk\u00e1ch. Osoba u\u017eivatele nen\u00ed na z\u00e1klad\u011b t\u011bchto informac\u00ed identifikovateln\u00e1. Cookies pom\u00e1haj\u00ed nap\u0159\u00edklad:<\/p>\n<ul>\n<li>ke spr\u00e1vn\u00e9 funk\u010dnosti na\u0161ich str\u00e1nek,<\/li>\n<li>p\u0159i zji\u0161\u0165ov\u00e1n\u00ed, kter\u00e9 str\u00e1nky a funkce jsou nej\u010dast\u011bji pou\u017e\u00edvan\u00e9; na z\u00e1klad\u011b \u010deho\u017e m\u016f\u017eeme co nejl\u00e9pe p\u0159izp\u016fsobit na\u0161i nab\u00eddku va\u0161im po\u017eadavk\u016fm.<\/li>\n<\/ul>\n<h2>Jak\u00e9 soubory cookie pou\u017e\u00edv\u00e1me:<\/h2>\n<p>Pou\u017e\u00edvan\u00e9 cookies na na\u0161ich str\u00e1nk\u00e1ch rozd\u011blujeme na dva z\u00e1kladn\u00ed typy. Kr\u00e1tkodob\u00e9, kter\u00e9 se pou\u017e\u00edvaj\u00ed pouze do\u010dasn\u011b a z\u016fst\u00e1vaj\u00ed ulo\u017eeny ve va\u0161em za\u0159\u00edzen\u00ed pouze do t\u00e9 doby, ne\u017e prohl\u00ed\u017ee\u010d zav\u0159ete, a dlouhodob\u00e9, kter\u00e9 z\u016fst\u00e1vaj\u00ed ulo\u017eeny ve va\u0161em za\u0159\u00edzen\u00ed d\u00e9le.<\/p>\n<p>Z hlediska funkce, kterou cookies pln\u00ed, je lze rozd\u011blit n\u00e1sledovn\u011b:<\/p>\n<ul>\n<li>konverzn\u00ed a sledovac\u00ed, kter\u00e9 n\u00e1m umo\u017e\u0148uj\u00ed analyzovat v\u00fdkon r\u016fzn\u00fdch prodejn\u00edch kan\u00e1l\u016f,<\/li>\n<li>remarketingov\u00e9, kter\u00e9 pou\u017e\u00edv\u00e1me pro personalizaci obsahu reklam a jejich spr\u00e1vn\u00e9 zac\u00edlen\u00ed,<\/li>\n<li>analytick\u00e9, kter\u00e9 n\u00e1m pom\u00e1haj\u00ed zvy\u0161ovat kvalitu na\u0161ich str\u00e1nek,<\/li>\n<li>esenci\u00e1ln\u00ed, kter\u00e9 jsou d\u016fle\u017eit\u00e9 pro z\u00e1kladn\u00ed funk\u010dnost webu.<\/li>\n<\/ul>\n<p>N\u011bkter\u00e9 cookies mohou shroma\u017e\u010fovat informace, kter\u00e9 jsou n\u00e1sledn\u011b vyu\u017eity t\u0159et\u00edmi stranami a kter\u00e9 nap\u0159. p\u0159\u00edmo podporuj\u00ed na\u0161e reklamn\u00ed aktivity (tzv. \u201ecookies t\u0159et\u00edch stran\u201c). Podle t\u011bchto \u00fadaj\u016f v\u00e1s v\u0161ak nikdy nelze identifikovat.<\/p>\n<\/div>\n<h2>D\u016fle\u017eit\u00e9 odkazy:<\/h2>\n<h3><strong>Nastaven\u00ed Google<\/strong><\/h3>\n<p><a href=\"https:\/\/support.google.com\/adwords\/answer\/2407785\">Co jsou soubory cookie<\/a><\/p>\n<h3><strong>Nastaven\u00ed Seznam<\/strong><\/h3>\n<p><a href=\"http:\/\/www.imedia.cz\/\">Co je behavior\u00e1ln\u00ed reklama a jak se z n\u00ed odhl\u00e1sit<\/a><\/p>\n<h3><strong>Nastaven\u00ed Facebook<\/strong><\/h3>\n<p><a href=\"https:\/\/www.facebook.com\/help\/568137493302217?helpref=faq_content\">Nastaven\u00ed reklam na Facebooku<\/a><\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"class_list":["post-3558","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/klett.cz\/soutez\/wp-json\/wp\/v2\/pages\/3558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klett.cz\/soutez\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/klett.cz\/soutez\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/klett.cz\/soutez\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/klett.cz\/soutez\/wp-json\/wp\/v2\/comments?post=3558"}],"version-history":[{"count":4,"href":"https:\/\/klett.cz\/soutez\/wp-json\/wp\/v2\/pages\/3558\/revisions"}],"predecessor-version":[{"id":3562,"href":"https:\/\/klett.cz\/soutez\/wp-json\/wp\/v2\/pages\/3558\/revisions\/3562"}],"wp:attachment":[{"href":"https:\/\/klett.cz\/soutez\/wp-json\/wp\/v2\/media?parent=3558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}